Forbes.com: Charlie Fink – December 12, 2019
Scope AR continues to expand its enterprise AR offerings after today announcing the acquisition of Tel Aviv based AR studio WakingApp. The acquisition will bolster the Scope’s AR development capabilities, as six of the WakingApp team’s founding members join the Scope AR mothership in North America.
Founded by CEO Scott Montgomerie, David Nedohin and Graham Melley in 2011 with a mission to build AR applications for business, Scope AR has since developed into one of the leading providers of hardware-agnostic AR solutions for a broad range of enterprises. Scope AR’s WorkLink SaaS platform combines real-time remote assistance, AR work instructions, and other features packaged in an “augmented reality knowledge platform.” WorkLink is accessible via any kind of device. “The WorkLink platform is a growing thing. We’re never going to stop adding new features and stay ahead of the industry,” said Scott Montgomerie, co-founder and CEO of Scope AR.
Over the past six years, Tel-Aviv based WakingApp AR Studios, founded by Alon Melchner, Adiel Gur and Haim Maik, has been building an app creation tool that allows developers and designers to rapidly produce AR experiences as stand-alone apps or integrate mobile AR experiences into existing mobile apps. Apps can be updated on the fly and hosted anywhere. The company has been competing on simplicity and price. This is a crowded segment, filled with well funded startups. Matan Libis, CEO of WakingApp, was shopping around for either more venture capital or perhaps something more strategic at AWE 2019 in May, where he met David Nedohin, President of Scope AR.
Scope AR’s acquisition of WakingApp will expand the WorkLink platform by integrating key functionality from WakingApp. Scope’s enterprise users which include Lockheed Martin and Unilever. We wrote about their work with Lockheed here.
Montgomerie sees the acquisition as part of the natural growth of Scope’s SaaS business, which makes up 95% of the company’s revenue. Scope AR doubled its revenue this year (2019). We wrote about their Series A round of $9.7 million in March. The growing team of over 50 is spread mostly between offices in San Francisco, Edmonton (Alberta, Canada), and now Tel Aviv.
Scope’s Series A investors were led by Romulus Capital, with participation from SignalFire, Y-Combinator and AngelList.