Today in ARtillry, Mike Boland posted an article about the incredible ROI metrics experienced by Lockheed Martin, Unilever and Prince Castle. Here are some highlights from the article:

As we’ve examined in past reports and our latest market sizing figures, enterprise AR’s biggest friction is with enterprises themselves. This is due to typical red tape, sales cycles and risk aversion. But the walls are breaking down and we could see a tipping point in the next few years.

This is the adoption pattern we saw with enterprise smartphone adoption over the past 10 years: Like that shift, enterprise AR (and VR for that matter) will build slow then happen fast.

Speaking of Scope AR, it also announced it’s integrating its two main products: Remote AR and WorkLink. The former enables remote live assistance, while the latter enables creation and authoring of AR instructions which are then overlaid on machine parts with dimensional accuracy.

Bringing them together makes sense and creates a “whole is greater than the sum of its parts” dynamic. For example, pre-authored instructions can guide field workers, but then remote subject mater experts (SME) can drop in via video call for an additional layer of “see what I see” support.

This makes the product suite more versatile, which should in turn support Scope AR’s continued growth, which has been strong so far. For example, the combined product could accelerate penetration into new verticals beyond the industrial settings where Scope AR focuses today.

Read the full article here:

Media Contact:
Brittany Edwards
Carve Communications for Scope AR
Phone: 210-382-2165