Scope AR Highlighted on Front Page of Edmonton Journal Business Section
EDMONTON – Curling fans know Dave Nedohin as one of the best last-rock throwers the sport has ever seen.
As vice-skip of the famed Ferbey Four, Nedohin won five provincial curling titles, four Briers and three world championships.
But Nedohin’s life has always been about much more than just curling.
The 41-year-old civil engineer, father of two and husband of top female curler Heather Nedohin is also a serial entrepreneur. Over the past 15 years or so he has been a partner in a consulting engineering firm, several specialty media ventures and a log homes builder.
But Nedohin thinks his latest startup, Scope AR (formerly Scope Technologies), may have the greatest growth potential of all.
In techno-geek lingo, Scope is creating “the world’s most advanced augmented reality training solutions,” targeted at least initially at big industrial clients in sectors like aerospace, oil and gas and mining.
If that’s all Greek to you, don’t worry. You’re not alone. So let me try to explain what AR, augmented reality, is about in layman’s language.
If you’re like most people, you hate printed instruction manuals that use confusing language or poorly rendered diagrams to describe how to operate, fix or maintain a piece of equipment.
So imagine this. Instead of trying to decipher a manual, you can now follow a series of computer-generated, three-dimensional images that overlay the equipment, showing you exactly what to do, one step at a time.
By looking at the equipment through a pair of glasses with a tiny mounted camera, or by holding a smartphone or tablet computer in front of it, the relevant AR images are generated in precise order, along with a series of audio or text-based prompts that guide you through the exercise.
Pretty cool, huh? Welcome to the rapidly evolving world of augmented reality, where animation and real-life images intersect.
According to Marketsand Markets (M&M), a Dallas, Tex.-based global market research and consulting firm, the market for AR devices and software is expected to explode, topping $1 billion US by 2018.
So how did Nedohin and his partners at Scope AR first get turned on to the potential of this new technology? It began with a chat Nedohin had three years ago with Scott Montgomerie, a talented software engineer who lives in California.
Like many in the field, Montgomerie was looking at ways to tap into the consumer market. Specifically, he was exploring ways to use AR to enhance a new gaming system on Apple TV, Apple’s digital media player.
But their discussions took an unexpected turn when a big mining company asked them to demonstrate how AR technology could be used to train workers, at a major trade show in Las Vegas.
“We didn’t know entirely if it would work but we said we’d give it a shot. The show was in September 2012, so we had about a year to build our solution out,” says Nedohin. The result?
“We partnered with Epson (a big office equipment maker), we built a pair of AR glasses and purchased some hardware to mount a camera onto the glasses and integrate the software. Then we showed up at the trade show with these glasses, and the reaction was: ‘Wow what’s this?’” he recalls.
“We were able to show the entire demo hands free, and you could watch it step-by-step and understand where the future of maintenance and training could be with this technology. That’s when the light bulb went on. The response was just completely beyond anything we could have imagined.”
Scope AR demonstrated its newfangled technology nearly 100 times over the next three days, as a stream of curious onlookers dropped by the company’s booth.
“That’s when we realized that the opportunity in industrial markets is massive. So we decided to focus all our energies on those markets, where there’s a real opportunity to be the first ones in that space,” he says.
Less than two years later, Scope AR has several major corporate clients that are using its technology in the field or in pilot tests, and it hopes to generate $1 million in revenues in 2014. But that’s just the start. If the technology catches on, the sky is the limit, says Nedohin.
Eventually, the company may expand its focus to the consumer market, where the potential applications of augmented reality are virtually endless.
“What if you could look outside the Mercer building on 104th Street right now and see the entire downtown arena district recreated? Or walk inside the arena with your iPad and look around it, before it’s done? It’s one thing to have a rendering, but quite another to see it on the actual spot where it’s being built.”
Video: Scope AR at CES 2014
Scope AR’s computer animation guru Graham Melley was interviewed by technology webiste V3.co.uk at CES 2014. Watch the video here:
CES 2014
Scope AR Brings Augmented Reality to the Living Room at CES
LAS VEGAS, Nevada, CONSUMER ELECTRONICS SHOW, January 6-10, 2014 – Scope AR is bringing their industrial augmented reality training straight to the living room at the 2014 Consumer Electronics Show in Las Vegas, giving consumers step-by-step instructions through visual and voice overlay on wearable technology to set up and wire a 5.1 surround system. Their new ScopeAssist system allows users to download and run in-view assistance to vastly simplify unfamiliar tasks, from industrial grade training to everyday household maintenance. Using Epson’s new Moverio BT-200 glasses and an Onkyo surround system as hardware examples at the show, consumers can wear the glasses and activate ScopeAssist, which allows them to see clear, animated instructions and work through the installation hands-free. The system also provides immediate, friendly and voice-driven guidance to properly set up the stereo, from proper speaker positioning to comprehensive wiring.
Eric Mizufuka, Product Manager for Epson’s Moverio glasses initiative, is incredibly excited by the ScopeAssist system running on the new BT-200 glasses: “This system really highlights the full capabilities of the BT-200, using the new integrated camera, clear voice instructions through the earphones and voice recognition capabilities. We really believe in the future of wearable hardware becoming mainstream, and ScopeAssist is the perfect example of how this can be used in everyday life.”
Scope AR focuses primarily on large-scale machinery training, boasting an already impressive roster of clients in the heavy industry, aerospace and medical sectors, but saw an opportunity to expand into everyday life tasks such as home electronics set up, home maintenance and automotive repair. ScopeAssist is being designed to work seamlessly on a multitude of handheld and wearable devices and is highly customizable for almost any use.
Says Scott Montgomerie, CTO and Co-Founder, “we’ve done a lot of really complicated work for clients using highly specialized and complex machinery, but wanted to showcase how this type of technology can be brought to the general consumer. While tech savvy or handy people can easily wire a stereo, there’s a lot of people out there who have no clue and find it to be a daunting task. We see this type of instruction expanding to other markets, especially with the rise of the “do-it-yourself” culture and wearable technology like Google Glass making its way to the consumer mainstream marketplace.”
The ScopeAssist system is designed as a very easy-to-use content management tool, whereby content (e.g., animations, audio, text, and images) for almost any task can be easily uploaded into step-by-step tasks. Once content has been entered and developed, end-users can download the system and use it to follow through on virtually any manual task with explicit and clear visual and audio overlay in real-time, on almost any hardware imaginable. For more information on Scope AR and their full suite of products, check out their website at https://www.scopeAR.com.
About Scope AR
With offices in Canada and the US, Scope AR provides the world’s most advanced Industrial Augmented Reality Training Solutions through their “See it. Do it. Prove It.” model. Scope AR provides solutions for companies of all sizes, and has experience working with clients in a variety of industries. They provide customized solutions using the latest in augmented technologies, from state-of-the art glasses to cutting edge software libraries and technologies. More information about Scope AR can be found at http://scopeAR.com.
PR Contact
Kenna Ranson, Marketing Manager
Mobile: 310-773-2100, email: kenna@scopeapp.com