You may not know it yet, but your enterprise’s critical knowledge is already in a budding content race within the next major content medium: augmented reality (ar). And likely, it will be winner-take-all competition.
If you are running a long-term competitive enterprise, it is extremely serious business now. I’d like to argue that the emerging substantial content race –the one of our professional generation– will be born in augmented reality.
I’ll explain.
If you take a quick look at the history of content and their mediums, you can see that every technological breakthrough in content distribution hardware has been followed by a long, vicious commercial competition to create, convert, amass, and distribute content.
For the sake of this blog, I’ll refer to each of these swing segments as “paradigms”
Content Race within each Hardware Paradigm
Physical Hardware Paradigm
5000 BC
Papyrus
History, Religion
1440 AD
The Printing Press
Paper documentation, Books, Encyclopediae, Mass education
Local Software, “The Paperless revolution,” Digital documentation
1995 AD
The Cloud
The Internet, Social media, Video streaming services (Youtube, Netflix, Amazon, Spotify, Disney+), “Digital thread” and “Software is eating the world”
2011 AD
Human Machine Interfaces (AR Hardware)
TBD: The race is on!
There are some repeating takeaways that can be extracted from this cycle of paradigms, and ultimately, they provide a template for setting the right content strategy for the next paradigm: augmented reality.
Takeaway #1: Hardware changes faster than Content
Think of your latest new smartphone. It probably took you all of 10 minutes to buy, but very likely several hours to copy over your messages, photos, set up your apps, preferences, etc. This is also true at the macro scale — it took roughly a decade after the invention of the MP3 to convert the CD music industry over to the internet streaming services.
The “transition cost” is often driven by the sheer volume of content, and the transition itself bears some risk that the new form factor will not be the long term winner. Remember HD DVD? Or Laserdisc?
Takeaway #2: Content eventually represents most of the value (Content is still King!)
This is easy to see in any of the hardware-to-content market swings. What is the value of all books, in comparison to the value of all printing presses? A billion-to-one?
The last content race worth examining, as I believe it is the closest forecast to the augmented reality revolution we will see in the workplace. It is also the one that Bill Gates forecasted in his landmark essay “Content is King” in 1996. It came true, and has fully bloomed into staggering proportions.
In the debut of the mainstream content race for software around 1995, the hardware side (including physical devices and networking) comprised the lion’s share at 57% of the total IT GDP, while Software and Digital (Content) only had 27%.
By 2020, the content race had been thoroughly fleshed out, and you can see that the market share flipped dramatically: Content now has approximately 78%, while Hardware only 10%.
Takeaway #3: Laggards to new Content mediums will lose market share
This is where the real competition in market segments is expressed.
“It’s not about who will have the best-suited AR devices, or AI machine vision gadgetry, it will simply be about who has the most high-quality AR content. This ensures that the beneficial scaling effects will multiply across your value chain and produce an unfair competitive advantage.” – Scott Montgomerie
The best example of this is Sony. If you were to ask someone in the year 2000 whether or not they would still be music industry titans in 10 years, most people would answer yes. It was the de facto forecast.
And for good reason: Sony dominated the space by full vertical integration. They had their successful record labels, a related cinema production house, a strong distribution network, and a substantial market share in playback hardware (remember the Discman?)
However, Apple, while successful with the iPods, ultimately was able to greatly upset Sony’s market leadership with iTunes and streaming music distribution. They dove into the new content race medium earlier, and better than Sony, with a big gamble in 2003. Apple launched their “music store,” something that at the time was audacious for a personal computer company to even attempt.
What Sony didn’t have was the right strategy for the next music Content paradigm, and Internet-powered distribution came and obsolesced the CD industry. The reason they struggled was that they were organized into silos — and that’s the problem with new hardware paradigms: the transition costs are real and tend to break established frameworks. In the case of Sony, their digital music player offering uncomfortably straddled two disparate business units: Vaio business and their Music/Label business.
How to buy enterprise augmented reality and prepare for the AR content race
We see this every day in the context of augmented reality. AR is a completely new and paradigm-shifting technology that transforms storage, distribution and consumption of corporate intellectual property.
As such, our customer’s deployments have recognized that a successful start in the AR content race have these features in common:
Start Early with the right Partner. Begin building your AR content library now! Learning curves and guidance truly matter, as AR really is a different animal than over-the-shoulder training or PDF instructional references. Secondly, the associated change management is very real and takes takes time, so we strongly recommend to start now and get it over with.
2. Delay or avoid device commitments. Instead, migrate or author AR content with a device-agnostic solution Monocular AR? Binocular AR? Developed for smartphone or tablets only? What we use in 5 years? It is prudent to manage AR device selection risk by skipping a hardware market forecast and instead choose a device insensitive platform (like WorkLink of course.)
3. Balance simplicity and sophistication. Authoring speed matters tremendously, but don’t sacrifice content fidelity. Most initial AR demonstrations are painfully simple experiences, or are painfully slow to develop (usually by seasoned Unity developers). At Scope AR, we built WorkLink Create to achieve this balance perfectly, versus offering a developers-only tool or an authoring platform that’s only good for basic demonstrations (ands not production use cases.) This is why we’ve repeatedly said how important it is to choose the right use cases and initial AR projects. They can’t be innovation showcases alone, nor can they be so overbuilt that they don’t possess a viable ROI. Finding this balance early is key to winning, because you should also be aware that your competitors are probably already authoring content AR.
4. The volume of AR content will become your ultimate differentiator, not the AR hardware. You can’t win the content race against your competitors if you can’t produce enough usable content.
“The only real competitive advantage is that which cannot be copied and cannot be bought.”
– Jason Cohen, WP Engine Founder and CTO
Instead, your competitive differentiation for product or service quality will be on the battlefronts of first-time-right and time-to-solution. These are only effectively enabled when you have a majority coverage of the technical space. Without enough coverage, your workforce across the value chain won’t build trust and adoption. To enable that broad coverage, AR Authors need to be anyone in your organization (just like users of Powerpoint for internal communication) not just dedicated content creators — or worse: developers. If there is a single barrier to successfully building the critical mass for an AR content library, it is by bottle-necking the creation by a single few authors.
5. AR will affect your long-term human resource planning AR is perfectly suited to fight the growing IP attrition that arises from expert retirement. It also changes the educational and skill requirements of incoming technicians. These technology advancements will ultimately alter the your company’s hiring and retention practices, and this is also why change management matters.
So are you ready to get started? The race has already begun.
SAN FRANCISCO, CA. Scope AR today announced that the Company has successfully completed its Systems and Organizational Control (SOC) 2 Type 2 examination. An established industry standard for security and compliance, SOC 2 reports focus on a Service Organization’s internal controls designed to meet its service commitments and system requirements based on the criteria established by the American Institute of Certified Public Accountants (AICPA). The examination was conducted by Dansa D’Arata Soucia LLP (www.darata.com). In doing so, Scope ARmaintains its adherence to one of the most stringent, industry-accepted compliance frameworks for service organizations and provides additional assurance to its clients, through an independent auditor, that its business process, information technology and risk management controls are properly designed and operating as intended.
The official auditors’ report provides a thorough review of Scope ARinternal controls, policies, and processes for enterprise augmented reality software. It also reviews Scope ARprocesses relating to risk management and sub-service (vendor) due diligence, as well as Scope AR entire IT infrastructure, software development life cycle, change management, logical security, network security, physical & environmental security, and computer operations.
“We’re thrilled to announce and distribute our finalized SOC2 report” said Scott Montgomerie, CEO and Co-founder. “Not only does it prove our commitment to ensuring the highest level of security and data privacy, but it gives our customers assurance that their data is treated with the utmost security throughout our organization. WorkLink is the most trusted augmented reality solution for leading aerospace, defense and medical device technology companies, and this certification is just a further reflection of the trust our customers place in us.”
For more information regarding Scope AR and its security practices, visit its published Security Statement.
About Scope AR
Scope AR is the pioneer of enterprise-class augmented reality solutions, delivering the industry’s only cross-platform AR tools for empowering frontline workers the knowledge they need, when they need it. The company revolutionized the way enterprises work and collaborate by offering a visual “knowledge base” solution that provides effective and efficient knowledge-sharing to conduct complex remote tasks, employee training, product and equipment assembly, maintenance and repair, field and customer support, and more.
The WorkLink platform offers a complete, end-to-end augmented reality application suite that supports smartphones, tablets and wearables and can ingest any CAD model format. WorkLink makes it easy for leading organizations like Johnson & Johnson, Mitsubishi, Lockheed Martin, Honeywell and others to quickly scale use of AR to any remote technician.
About Dansa D’Arata Soucia LLP
Dansa D’Arata Soucia LLP (“DDS”) is a full service CPA firm based out of Buffalo, New York. Over the past decade, DDS has built a team of auditors dedicated to understanding the AICPA’s Trust Services Criteria and how properly applying best practices to comply with this set of criteria results in mitigation of risk as it relates to protecting sensitive data. DDS understands that a SOC 2 examination can be initially intimidating. As such, DDS has worked tirelessly on finding ways to streamline the examination process to be as minimally invasive as possible on company resources. This allows the management teams of their clients to stay focused on growing their businesses! To learn more about DDS and their SOC services, please visit www.darata.com.
FEBRUARY 2, 2023 9:00-9:55am PDT | Join us for another exclusive fireside chat with prominent leaders in the Medical Device community from companies such as IDT, Beckman Coulter, Johnson & Johnson, and Medtronic and more as they discuss their views on how AR is shifting the manufacturing, training. and field service paradigm.
Their perspectives come from years of production deployments of WorkLink (not pilots, not proofs-of-concepts, and not speculation), and the goal is to provide rich insight for those just starting their own AR journey and a glimpse behind the corporate curtain.
In this exclusive webinar, you will learn:
– How exactly the first enterprise AR use cases were chosen – How they matured their use of AR over time and what they learned – How they built a team and managed change during deployment
Register now and stay tuned for specifics as we confirm the speakers and publish their biographies.
October 26, 2022 09:04 AM EDT | SAN FRANCISCO, CA | Scope AR today announced at DevLearn 2022 the launch of WorkLink Quizzing – a powerful augmented reality (AR) tool for accelerating and measuring competency for hands-on procedures. With WorkLink Quizzing, enterprises can build and deploy the next generation of learning and development content for their workforce, and simultaneously reduce the costs associated with traditional instructor led training (ILT) without degradation of training outcomes. WorkLink Quizzing is now available as part of Scope AR’s WorkLink platform for enterprise augmented reality.
“WorkLink Quizzing ushers in the era of immersive content for learning and development practitioners by delivering a set of tools that allow practically anyone to create a quiz or knowledge check in augmented reality, with no coding knowledge required,” said Scott Montgomerie, co-founder and CEO, Scope AR. “With the addition of these grading and assessment tools across our WorkLink platform, organizations are able to rapidly on-board, train and spot-check employees anywhere in the world. It’s as if an instructor were instantly in the room with them.”
Within the Learning and Development industry, the gold standard has always been in-person training. However, it is expensive and challenging to deliver and administer, often requiring trainees to travel to centralized training centers. Existing remote learning solutions have succeeded in reducing travel and increasing frequency; however they have struggled to reach equivalent outcomes with 2D methods (paper, video, PDF or website) due to low trainee engagement and lack of critical spatial context. These challenges are especially problematic for critical hands-on procedures in the aerospace, manufacturing, and medical device industries.
Augmented reality quizzing addresses these challenges by providing a novel, highly engaging medium and 3D immersion that replicates the spatial cues of in-person training. Trainees have consistently reported positive experiences when using WorkLink Quizzing. Additionally, the WorkLink platform and its constituent applications provide all of the components that are needed to make it simple for any training designer to develop an augmented reality module, without requiring deep programming knowledge or expertise in 3D. Training modules and quizzes are immediately published across multiple devices and platforms including smartphones, tablets and wearables.
Training designers can also access WorkLink Quizzing’s powerful grading and assessment data which include quiz or knowledge check completion, graded scores, pass-fail status, quiz duration and retry attempts. The data and other relevant information are easily integrated into SCORM-compliant learning management systems (LMS) via the WorkLink API.
“I’ve spent my career bringing new technology to the leading training and development organizations. WorkLink Quizzing is by far the most engaging and effective training technology I’ve ever seen, and our training customers have told me the ‘aren’t going back’” said Darin Medeiros, VP of Sales. “I believe AR learning experiences will far surpass the passive, click-through, tell-and-test methods that we know lack engagement and efficacy while still providing training reach at a distance.”
Scope AR is the pioneer of enterprise-class augmented reality solutions, delivering the industry’s only cross-platform AR tools for empowering frontline workers the knowledge they need, when they need it. The company revolutionized the way enterprises work and collaborate by offering a visual “knowledge base” solution that provides effective and efficient knowledge-sharing to conduct complex remote tasks, employee training, product and equipment assembly, maintenance and repair, field and customer support, and more.
The WorkLink platform offers a complete, end-to-end augmented reality application suite that supports smartphones, tablets and wearables and can ingest any CAD model format. WorkLink makes it easy for leading organizations like Johnson & Johnson, Mitsubishi, Lockheed Martin, Honeywell and others to quickly scale use of AR to any remote technician.
OCTOBER 27, 9:00-9:55am PDT | Join us for an exclusive fireside chat with prominent leaders in the Aerospace community to discuss their views on how AR is shifting the manufacturing paradigm.
Their perspectives come from years of production deployments of WorkLink (not pilots, not proofs-of-concepts, not speculation), and the goal is to provide insight for those beginning their own AR journey. What are real-world AR use cases? What were the challenges faced? What are the long-term strategies and implications?
SAN JOSE, CA – June 2, 2022 | Scope AR today announced the launch of WorkLink IoT, a platform service that enables real-time data connectivity within industrial environments for augmented reality experiences. The service enhances WorkLink, its end-to-end enterprise AR platform, with Internet of Things- (IoT-) enabled devices and real-time data fabrics. The launch marks the first-ever offering of Augmented Reality IoT connected data in a no-code AR platform.
WorkLink IoT will become a critical component of the AR-enabled digital thread for manufacturing and field service use cases. Now, real-time data from smart tools and a wide array of industrial edge devices can be aggregated into augmented reality work instructions.
“Our customers are absolutely thrilled to integrate machine data into their AR work instructions. Imagine measuring the torque of each fastening operation as you build a product, with instant feedback provided to the technician in augmented reality. That data can also be sent to any manufacturing or service systems of record in real time,” said Scott Montgomerie, CEO and founder of Scope AR. “This completely changes the quality control and compliance landscape for our customers, offering unprecedented traceability, insights, and human error avoidance.”
WorkLink IoT is the result of a pioneering collaboration between Scope AR and Litmus Automation, a flexible and scalable edge platform for Industrial IoT data connectivity. The collaboration also involved fastener expertise by Click Bond, smart tools by Atlas Copco for precision torque measurement capabilities, and advanced 3D AR wearable devices including the Microsoft Hololens 2.
“We are pleased to partner with Scope AR to provide access to all industrial data at the edge from any type of machine or tool,” said John Younes, Co-founder and COO of Litmus. “Our technology allows WorkLink IoT to connect to any device in minutes, normalize the data for easy consumption, and integrate the data with the AR platform. Now customers can focus on getting value out of their data and the AR solution rather than spending time solving operational complexity since we’ve done that work.”
Click Bond President and CEO Karl Hutter commented, “As a pioneer of advanced assembly solutions for aerospace, Click Bond recognizes the opportunity to unlock technicians’ talents using XR and IoT tools, expanding their capabilities and raising the value of their work. We are proud to partner with Scope AR in bringing this to reality!”
“Previously, customers were forced to hard-code their own data pathways or manage disparate systems in order to enable smart factory data into augmented reality experiences,” said Montgomerie. “This has limited production use cases at scale. Instead, we partnered with Litmus and built a system to allow any available edge data feed to be accessed from within our code-free AR environment, removing any compatibility or development inhibitors to scale.”
WorkLink IoT is another pillar of Scope AR’s digital thread offering, with the goal of providing real-time data to technicians and systems of record throughout the physical product lifecycle.
SAN FRANCISCO, CA — Scope AR today announced that it has joined the Siemens Digital Industries Software Partner Program, enabling Siemens’ Teamcenter® customers to integrate directly with WorkLink, an enterprise-class augmented reality (AR) platform. Scope AR currently operates its WorkLink platform globally.
“We are ecstatic to offer this leading PLM technology integration to our current and future customers,” said Scott Montgomerie, Co-founder and CEO. “Streamlining the creation of AR experiences from PLM systems is an integral part of the digital thread. With the connection between Teamcenter and WorkLink, that vision is now a reality. We launched WorkLink Create to give the world the fastest AR authoring and publishing experience possible. That experience is now seamlessly connected to the world’s most widely used PLM system, and this integration unlocks limitless use cases for our shared customers.”
From its founding, Scope AR has improved the way people work with technology that accelerates the sharing of specific knowledge. In 2010, Scope AR’s founders saw the power augmented reality had to make anyone an expert, regardless of how complex the task. To harness that power, they developed WorkLink, a platform that transforms the way enterprises manufacture, inspect, test and train their workforce through step-by-step 3D visual guidance. WorkLink enables higher workforce productivity with better training, less rework, and higher compliance.
WorkLink has been proven transformational in hundreds of use cases and industries, and makes it easy for leading organizations like Johnson & Johnson, Mitsubishi, Lockheed Martin, Northrop Grumman, Honeywell and others to create and distribute powerful AR content in minutes across a wide array of devices. In addition to Siemens Digital Industries, Scope AR partners with technology leaders such as Microsoft, Google, Amazon, ServiceMax, Unity, NTT Data and more.
The company is based in San Francisco with offices in Tel Aviv, Israel and Edmonton, Canada.
It’s that time of the year again, month one of the New Year. Coming out of the holidays, corporate “Go-Getters” are energized and drafting up their Proposal Decks to send to leadership.
And they do that with good reason…because the time really is now. Chances are, your CEO and business unit leaders are scrambling to map their value propositions into the latest thing. For 2022, that latest buzz is the…Metaverse. Boardrooms are on fire with burning questions like: How do we fit into the Metaverse? How do we engage future audiences? How do we start?
So, let’s just make it easy.
Here’s a turnkey framework for your 2022 AR proposal
Slide 1: Start by a characterization of “Where we are now” in terms of the emergent supermassive trends. For 2022, there are four:
COVID & its implications on travel / remote work
Digital transformation: it is still accelerating
The Great Resignation: high turnover and strained labor markets
The Metaverse, and related immersive experience economies
“Virtual worlds have been destigmatized as a result of COVID in a truly unique way. COVID has legitimized time in virtual worlds in a way that almost no other event could have.”
Matthew Ball — Business Insider
“2020 was about virtual training evolution, and 2021 was about better engaging and training virtual teams. The signs are clear, in 2022 the focus is on how to adapt training strategies for a hybrid workplace.”
Asha Pandey — eLearning Insider
Slide 2: Identify the most important metrics to your business unit, and underline the associated pain relative to your company’s goals.
Why? Because Problems get attention, increase your heart rate, and prompt your audience’s dopaminergic systems into action. If your strategy is going to work, it needs to get attention.
Characterize the Problem
Your company and department are unique, but most management frameworks use these three dimensions for their metrics and associated pain:
Quality
Cost
Time
I’ll give an example of metrics for our customer’s most popular 2022 use cases: Training.
[ Quality ] New hire onboarding experience.
Associated pain: We can’t hire and retain top talent at the rates we need
[ Quality ] Percentage of trained workforce
Associated pain: Our customers complain about our service
[ Quality ] Travel is limited but we have people to train (or onboard, or cross train…)
Associated Pain: Concerned over how to manage hybrid training and what the right tools are
[ Cost ] Coverage of virtual training options
Associated pain: We incur too much travel cost for on-site training
[ Cost & Time ] Time to productivity
Associated pain: Our new hires struggle with the current training programs and force us to rely more to retain fully trained employees
[ Time ] Time to complete training
Associated pain: Our new hires take too long current training programs and force us to rely more to retain fully trained employees
Add proof, whether specific to your company or in your industry in which you operate. It’s great practice to pair your arguments with proof – particularly where you expect your leadership team to base their strategic decision. Just make sure that the proof points match your characterization of the problem.
For example. 2021 concluded with record high rates of turnover, but don’t just state it. Instead, enrich it with quotes and data:
Following the Great Resignation of 2021… “as millions of workers join new organizations in 2022, the onboarding experience will be key in shaping how they view their new employer and how long they intend to stay.” (Source)
“The gap between highly skilled workers and the rest of the pack is one of the biggest drivers of inconsistent work and increased costs.” (Source)
The last segment of characterizing the Problem, is to tie state of the key metrics and pain to the emergent trends. These focus your strategy plan into answering the underlying question: What can be done now?
Slide 3: Proposed solution
Now that the Problem is well-articulated, your strategy can transition cleanly and introduce its counterpart: The Solution. In our case, that’s augmented reality.
That’s because augmented reality is perfectly positioned to address all 4 of the 2022 emergent supermassive trends:
Covid workaround tool? Check.
Digital Transformation roadmap? Check.
The Great Resignation? Check.
Metaverse? Check.
Why Augmented Reality for your Enterprise
The core of your AR strategy story is how you demonstrate that AR can solve your company’s currentproblems. The best approach to persuade your audience is to clearly map the positive impacts of the Solution technology to the specific pain (and metrics) your company sustains.
High engagement during training programs (as good or better as in-person, on-device)
High retention rate during training programs (as good or better as in-person, on-device)
Faster time to competency
Highest ROI of any Industry 4.0 technology
A simple table works wonders here and helps get right to the point of the strategic intent. Something like:
Slide 4: The Plan to make it real
If the Solution hits your company’s pain points convincingly, the next immediate question that’s going to emerge is “How much will it cost, and how long will it take to get running?”
To answer this correctly, you’re going to need to talk to our Sales team. These people live for crafting the perfect use case+scope+implementation combination.
I can give you a guideline though. Following a successful Needs assessment and proof of concept engagement The median enterprise customer budgets $50k for the first year of WorkLink and onboards the first 50 users to full AR productivity by the two-month mark.
To answer the second question, here’s a general timeline of the WorkLink buying process
( 2 weeks ) Needs assessment and the Business Case
( 2 weeks ) AR use case definitions
( 1 month ) Testing and Proof of Concepts (PoC)
( 2 weeks ) Procurement
( 1 month ) IT Implementation
( 3 months ) Success Measurement
Slide 5: Conclude with a recap and the your Company’s Vision
At this point, your audience will be imagining the future, and can easily drift away to tangent thoughts – and that’s OK for a bit. Your strategy proposal has to fit within other competing efforts and parallel projects. To pull them back in and close it, the simple words “In conclusion” work like magic. Use it directly on the slide (and say it out loud as well)
Give the summary of the takeaways in reverse order. It helps memory and cognition, and allows you to end your strategic proposal at the Company and Vision level.
There’s a plan for procurement, implementation, and ROI assessment within 2022
The WorkLink solution matches the profile of pain metrics our Company faces, now and going forward
Our challenges are also felt by others within the industry and technology space
It’s important for our Company Vision to address the supermassive trends of 2022 proactively
Finally, just like any polished Youtuber’s conclusion statement, ask your audience “What do you think?”
2021 was an amazing year and we thank you for being part of our growing family. We thought we’d send off the year with a brief recap of highlights:
February: We launched the world’s fastest AR authoring software Our biggest product launch ever unveiled the all-new WorkLink Create. Based in a browser, it ingests any CAD format directly and allows users to publish instantly. Our customers love it. Watch this 3-min video.
June: We launched the WorkLink API Hello integration! You can now script any function on WorkLink, access data for business analytics, and orchestrate advanced Digital Thread use cases with your systems of record. Read more about our API.
October: We unveiled Beckman Coulter’s killer AR Training use case at EWTS Judi Haberkorn showed the world how she rose to SUPERHERO status by saving her company millions with WorkLink. Don’t take my word for it; instead watch her 20-min EWTS presentation.
November: We rocked AWE 2021 with Object Tracking on WorkLink Conference attendees were simply awe-struck (pun intended) when they tried our Object Tracking. It quickly “snaps” and continuously tracks 3D content without markers, and requires no code to set up in WorkLink Create. Check it out in this 30-sec video.
Thank you for making 2021 so special for us! Enjoy the holidays and best wishes for the New Year.
SAN JOSE, November 9, 2021 —As the first enterprise AR software provider, Scope AR announced today the addition of Object Tracking to its WorkLink platform, enabling the automatic, continuous alignment of digital content to real-life objects.
The enterprise places many strains on augmented reality (AR) technology, as tiny errors can quickly propagate to have large impacts. WorkLink, Scope AR’s end-to-end enterprise platform, was built specifically for highly critical use cases and challenging environments where the end users simply don’t have the luxury of time to “nudge” the digital twin back into place.
Object tracking has considerable advantages on enterprise AR use cases. Because 3D CAD data from product designers is used, there is no need to “train” or “teach” the computer vision system beforehand about the objects it should find.
“Perfect alignment of the digital twin to the real-life version is incredibly important for our customers and their Digital Thread initiatives” said Scott Montgomerie, CEO of Scope AR, “it’s also extremely technically challenging to get right. We’ve achieved a major milestone with the introduction of Object Tracking on WorkLink because AR is now enterprise-ready in a whole new category of use cases.”
Historically, tracking has been achieved by monitoring surrounding ground planes or specialized tracking image targets. Object tracking, by contrast, interprets key features of the object the user is looking at and continuously aligns the digital representation in augmented reality.
“Object Tracking on WorkLink delivers next-level precision for the operation and maintenance phase of our customer’s product lifecycles.” said David Nedohin, Chief Customer Officer of Scope AR. “It provides substantial firepower to Digital Thread use cases, bringing the physical and virtual closer together in the critical moments where accuracy is required. With the universal CAD import of WorkLink Create and our new object tracking technology, there’s nothing stopping our customers from deploying advanced Digital Thread use cases without custom development labor.”
The user is guided to roughly align the object to the wireframe, then when the “lock” is established, the Digital Twin is superimposed over the real object with rich work instructions and metadata.
Northrop Grumman, a leading aerospace contractor, aims to leverage WorkLink to accelerate time to information, reduction in human error, and improve in accuracy in the context of the F-35 Joint Strike Fighter Program. In their use case “minutes matter,” as there are substantial scaling effects by distributing instant expertise across the organization and stakeholder ecosystem. According to Michael Hinckley, Northrop’s Manufacturing Technology Manager, “Achieving reliable hologram-to-physical product alignment is an important hurdle for augmented reality on the production floor. Scope AR listened to our needs and delivered exceptional object tracking capabilities in WorkLink, and we feel confident it will help our technicians reach next-level training and job performance.”
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